Joico at Bodmin House
Joico provides all the tools we need to ensure your hair is cared for. The products are designed to return hair to its strongest, shiniest, healthiest state with each and every use.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color and shine have a radiance that can’t be ignored, the way it lights up a room, lifts the spirit, and the spirit of others. We have a name for this remarkable energy, Joico call it call it “joi”.
The JoiColor System
All Joico hair colours reconstruct while they colour. It’s this system which repairs hair from the inside out, using elements that exist in the hair naturally. This is what ensures your hair will have the best shine and colour vibrancy with every service.
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To maintain your healthy hair at home, Joico has a fantastic range of haircare products to suit every hair need. For more information about this range, please select a product below.
Think your hair is a lost cause?
Meet damaged hair’s hero.
K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.
K-PAK Color Therapy
Having trouble keeping color vibrant and healthy looking? Put it on lockdown.
K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.
Thirsty hair? Quench it!
Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex,TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.
Bulk up without gaining weight? Try the skinny hair miracle.
Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex, which thickens and volumizes skinny strands without adding an ounce.
We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.
Are your curls controlling you? Take control with Joico Curl.
Our triple-powered Curl Repair Technology repairs, replenishes and perfects textured locks around-the-clock, guaranteeing worry-free curls and waves that only get healthier, stronger and more beautiful with each and every use.
Just a little off balance? Bring it back.
With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.
Style & Finish
Style and substance?
It’s the only way we know.
Our Style & Finish formulas
feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.
Texture is everything. But it’s not one-size-fits all: Some days, you hanker for beachy and wild; the next, you’re looking for more restrained volume. The Shake Series has you covered 24/7
From the touchable, hydrating sheen of glam Beach Shake, to the plush, airy, bombshell volume of Body Shake, or the drama-filled buildable power of Hair Shake, these pioneering “plumpers” combine state-of-the-art ingredients that protect your hair from damage…delivering exactly what your hair texture needs (like silkiness, shine, moisture, oomph, hold, separation, or a crystal-clear finish). Just shake, spray, and go!
Imagine the gentlest cleanser, the most nourishing conditioner, and a streamlined routine that gets the job done in a single shot. That’s the jackpot you hit with Joico’s Co+Wash Line, a revolutionary twist on traditional shampoo that carefully preserves hair’s natural oils to create healthy, shiny, frizz-free, luxurious locks. With Moisture Co+Wash you get seriously softer, shinier, stronger strands; Curl Co+Wash takes frizz and throws it to the curb; Color Co+Wash locks in beautiful new hues, and keeps them going strong until your next salon service. Do they lather? You bet they do: Our unique delivery system transforms these “cleansing conditioners” into the richest, creamiest foam ever. A joi to behold. Literally.
The way we see it, you have two choices: Invest once in your color and then hit the inevitable Big Fade. Or protect that investment with Color Infuse, our forward-thinking collection of luxurious shampoos and conditioners; designed specifically to bump up the intensity and shine of burnished browns, awesome auburns, and the richest gingers. Packed with breakthrough ingredients—like our antioxidant-based Multi-Spectrum Defense Complex—we literally anchor your color from the inside out, all the while protecting hair from damage for up to 25 shampoos.
Just one level of fade protection? Discover full coverage color insurance.
Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.
Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades. This super-nourishing treatment deposits bold pops of vibrant color on pre-lightened hair — perfect for when you want to bump up your blonde (minus the commitment of full-on color; Butters refresh for up to 10 shampoos!). They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service…and are the perfect pick for mixing and matching, or touching up dipped tips. Color Butters reduce breakage by 44% and instantly give you the strongest, glossiest, healthiest, most vibrant strands around. You’ll melt when you try them.
Staying true to your hue has never been easier now with Joico’s Color Balance regimen of shampoos and conditioners.
Joico’s Multi-Spectrum Defense Complex™, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your haircolor but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color Balance Blue keeps lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange” and Color Balance Purple keeps unwanted brassy and yellow tones from invading blonde and gray hair.